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Frequently Asked Questions
Why Digital Marketing is Important for Branding?
The internet users are increasing day by day, India alone has 627 million internet users and thus it would not be difficult to say that a lump sum amount of your target audience is online. Digital marketing has also revolutionized old ways of marketing as everything is now on the tip of your fingers and content consumption is increasing day by day. Thus digital marketing helps you to reach your target audience at any given point of time.
How can I measure the success of my digital campaign?
You can measure the success of your digital marketing campaigns using metrics such as website traffic, conversion rate, click-through rate, and return on investment (ROI). It’s important to set clear goals before launching your campaigns and then measure your results to determine if you achieved them.
What's the difference between B2B and B2C digital marketing?
B2B stands for Business-to-Business. This type of marketing refers to businesses who sell products or services to other business. For example, at RAJ Digital we work with other businesses to produce stellar digital marketing campaigns. B2C stands for or businesses that sell their products or services to individual consumers. While all facets of digital marketing can apply to both B2B and B2C, the strategy will differ.
How do you start digital marketing?
To begin your digital marketing journey, it is crucial to understand your target audience and prioritize your goals. Tailor your tactics accordingly; for instance, platforms like Instagram and Snapchat may not be suitable for a retirement-focused service, whereas LinkedIn, Instagram, and Facebook could be better options. Consider your business objectives when selecting tactics. Local SEO can help spread the word about a local business, while UX testing can provide insights into user behavior. If resources are limited, focus on a few tactics initially and expand gradually.