Our Google Ads management professionals will make your paid search marketing campaign a success
At RAJ Digital Marketing Agency, we manage your Google Ads account, targeting the keywords that drive buyers to your site.
Highly focused keyword research determines the most cost-effective approach to obtaining customers searching for precisely what you offer. We develop effective paid search campaigns focusing on meeting your target cost per sale or lead, utilizing powerful research tools, and applying industry experience. By investing in Google Ads, you help highly eager buyers find your site who wouldn’t necessarily find it through traditional (organic) search engine optimization techniques. The combination of our in-house Ads management team, along with CRO, copy, and design experts, makes us the leading Google Ads Company that drives campaign performance.
Maximize your online advertising results with Google Ads services
Define Your Goals
Set clear advertising objectives such as increasing website traffic, generating leads, and boosting sales, improving brand visibility, or achieving specific outcomes to guide your Google Ads strategy.
Conduct Keyword Research
Use tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer to research relevant keywords. Include high-volume and long-tail keywords related to your products, services, or industry for a strong foundation in your Google Ads campaigns.
Create Compelling Ad Copy
Develop persuasive ad copy that aligns with your goals and keywords. Craft concise, attention-grabbing headlines and compelling descriptions. Highlight unique selling points, benefits, and calls to action. Test different variations for optimal performance.
Stay informed about Google Ads updates, new features, and industry best practices. Follow official Google Ads resources, blogs, and forums to leverage new opportunities and stay up to date with the latest developments.
Why Should You Do Google Ads?
There are numerous reasons why you should use Google Ads to promote your company. Because Google is the most popular search engine in the world, you can be certain that your ad will be seen by a large number of targeted people. Google Ads are also extremely effective at reaching out to potential customers. People can be targeted based on their location, age, gender, interests, and other factors. This ensures that your advertisement reaches the intended audience. Another reason to use Google Ads is that they are inexpensive. You can budget for your ad on a daily basis and only pay when someone clicks on it. As a result, Google Ads is a very cost-effective way to market your company.
Finally, Google Ads are an excellent way to track the effectiveness of your marketing campaigns. You can monitor how many people see your ad, how many click on it, and how many become customers. This data can assist you in optimizing your campaigns for better results.
Google Search Ads
Google search ads are the most common type of Google ad. They appear when people search for something on Google using keywords that you’ve selected- PPC ads, or pay-per-click ads, are another type of Google ad. With PPC ads, you only pay when someone clicks on your ad. These ads can be effective if you have a tight budget and want to make sure your money is being well spent.
Google Display Ads
Google display ads are graphic advertising units that can appear on Google websites and apps, as well as across the millions of sites in the Google Display Network. Display ads come in all shapes and sizes, with various features to help you attract attention and get your message across. You can use text, images, videos, and rich media to create engaging ad experiences that reach your target customers where they're already spending time online. With Google display ads, you can control where your ad appears, who sees it, what kind of people you want to reach, and how much you're willing to spend. Plus, you can measure the impact of your campaigns with detailed reports so that you can continually improve your results.
Google YouTube ads
Google shopping ads are a type of Google ad that allows businesses to showcase their products in a visually appealing way. Businesses can use Google shopping ads to promote their products on Google.com, in the Google Shopping app, and on partner sites and apps. When users search for products on Google, they may see relevant shopping ads next to the search results. Shopping ads include an image of the product, the product’s price, and the name of the business that is selling the product. Users can click on a shopping ad to learn more about the product or go directly to the business’s website to purchase the product. Google shopping ads can be a great way for businesses to promote their products online.
Google Remarketing ads
Google Remarketing ads offer a powerful strategy to target and engage with website visitors who have previously interacted with your site but did not convert. By leveraging this approach, you can create tailored ads that resonate with these potential customers and display them as they browse other websites across the Google Display Network. This targeted advertising approach helps to reinforce your brand, remind visitors of their interest, and increase the likelihood of conversion. By reaching out to these engaged but untapped audiences, Google Remarketing ads can significantly boost your chances of turning previous website visitors into valuable customers.
Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customize their budgets and targeting, and start or stop their ads at any time.
There are two ways. You can go to https://ads.google.com/signup to create your account today, or we can create one for you. You will have full control over the account in both situations and will be able to remain in control of who has access and who doesn’t.
Google AdWords and Google AdWords Express are the previous names for the new, improved Google Ads.
Google Ads works by displaying your ad when people search online for the products and services you offer. By leveraging smart technology, Google Ads helps get your ads in front of potential customers at just the moment they’re ready to take action.
- You start by selecting your goal, like getting more visitors to your website or more phone calls to your business.
- Next you select the geographic area where your ad should be shown. It can be a small radius around your business or much broader, like cities, counties or entire countries.
- Finally, you’ll craft your ad and set your monthly budget cap.
Once your ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your ad, like clicking your ad or calling your business.
There are three basic types of Google Ads:
- Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours.
- Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit.
- Video campaigns – usually 6 or 15 second videos, these ads show right before or during YouTube content.
CPC (Cost per Click) or PPC (Pay per Click) means you only pay for an ad if someone clicks on it.
Other advertising models include:
- Cost Per Impression, where you pay based on how many times your ad was shown (not clicked)
- Cost Per Engagement, where you pay when a user completes a predefined engagement (like watching your video ad)
Your Google Ads cost is determined by your budget settings. Google Ads gives you complete control over your budget. You are only charged when users interact with your ad, like clicking to visit your website or to call your business. The cost of a click or call can vary based on a few factors.
Our Key Services
Our SEO services optimize your website and improve its visibility on search engines, driving organic traffic and boosting rankings. To enhance your online presence, we use strategies such as keyword research, on-page optimization, and link building.
Social Media Marketing
Our social media marketing services connect you with your target audience, build brand awareness, and drive engagement. We create effective strategies, and compelling content, and manage platforms to increase followers, enhance brand reputation, and generate leads.
Our content writing services deliver high-quality and engaging content. We specialize in creating compelling articles, blog posts, website copy, and more to help you connect with your audience and drive results.
We believe in bringing the maximum out of your business. You've got a top-notch product and a compelling story but if your branding isn't right, you'll get stuck at the starting line.
Graphic design involves creating visual content to communicate messages effectively. It encompasses designing logos, branding materials, infographics, brochures, posters, website graphics, social media visuals, and more.
Our video production services create captivating videos to promote your brand. From concept development to post-production, we handle the entire process. Our goal is to create impactful videos that resonate with your audience and achieve your marketing objectives.
Mobile App Development
Our mobile app development services create customized, user-friendly, feature-rich apps. We collaborate closely, understand requirements, design intuitive interfaces, develop robust functionality, and provide ongoing support for business growth and seamless user experiences
The time has come to develop a high-quality website for your business. Our full-stack web developers are standing by to build your website. You can't satisfy your customers if you're not constantly thinking about how to make your website better.