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Tik Tok is on the verge of becoming one of the largest social media platforms in the world, as it has over 1 billion monthly active users.

Tik Tok was started as a fun video streaming app, which now has completely changed the way brands create and share content.

In the following article, we will help you understand why tik tok should be an essential part of your social media marketing strategy.

Why Businesses should consider tik tok as a platform to market their products

Whenever we think of tik tok the first thing which pops up in our mind is challenges that are being done on tik tok, pranks, dance videos, etc. While all this is not entirely false, we cannot overshadow the opportunity which we can create if we have the knowledge as to what kind of entertainment content can help us in creating value for our brand and reach the targeted audience at a personal level.

In recent reports, we can say that more than 46% of US Tik-Tok users are below the age of 30, and more than half of those users are teenagers. As a brand, who wants to target a younger audience than Tik-Tok is a gold mine.

Although your brand is not targeting the youth crowd customers, it can still benefit your brand from establishing a presence on the platform.

Depending on the industry and niche audience which needs to be targeted, we cannot forget that more than 50% of people who use tik tok are 30+, which helps in exploring and tapping new audiences for your brand.

Now let’s have a look at some of the top benefits of using tik tok for promoting a brand:

1. Increase brand awareness – Tik tok offers multiple ways to spread awareness about the brand. You can run various types of ads along with relevant hashtags and branded stickers to put your brand in the spotlight. You can also work with influencers to promote your brand on their page which will help in boosting your brand awareness. It also depends on what kind of videos our created as there are chances of your video going viral if we have unique content and good storytelling videos.
2. Promote Products – On tik tok it doesn’t feel like we are trying to promote our brand as creating genuine brand-related videos and partnering up with influencers that your audience trusts results in promoting your video and it doesn’t sound like a promotional thing.
3. Enlarge your audience base – Tik tok is being used by billions of over 140 countries and have a very vast audience base. It not only limits your reach to a particular area but allows you to enlarge your audience base by reaching out to international audiences who are on tik tok and are your potential customers. Plus, there is always the added benefit of reaching out to audiences who are not on other platforms.

Attract new customers –Tik tok is a platform that is all about creating authentic and engaging content that gives a personal touch to humans. This helps in building a strong relationship with your audience and increase the chances of turning them into potential customers.

Search engine optimization (SEO) is a set of activities that are done in order to rank the targeted keywords higher on search engines. It allows one to get their website rank higher organically and generate more traffic through it. As, if we start ranking for our keywords, it will automatically impact our website traffic as well.

In order to understand the concept as to what SEO is, and how does it work, just type your brand-related keyword on the google search bar, and we should keep it generic as most users prefer generic keywords. Once you type the keyword related to your brand google will show you different websites listed which are of the same industry. Hence, we can say that these pages are indexed and crawled by crawlers on a frequent basis which helps their website rank higher on Google SERP's.

Now let’s just say that the number of sites that are competing for your target keyword phrase is more than thousands. And if every site is trying to rank organically for the same keyword phrase on google top pages or in the top 10 positions of google first page it is difficult to rank if a detailed roadmap is not created in order to understand the target and the goal which needs to be achieved.

Google algorithm keeps on updating on a weekly basis, which is hard to figure out what all changes are made in the algorithm which can affect our SEO rankings, but the most important part which needs to be taken care of the content which we use and the uniqueness of the same, as all the activities which we will carry out depends on the content and how well we carry out our activities.

Obviously, one of the millions of competing websites has to be number one for that keyword query. The question which needs to be asked is (What do you need to do in order to rank your website higher and how long does it takes?)

That is why over 90% of sites on google are unknown to average users as they don’t have the expedite to get their website crawled and indexed by crawlers, which results in not getting a chance to reach a larger audience, but with SEO you can reach out to your targeted audience as in today’s era, it is important to get known digitally to build trust about your brand.

SEO is vital and have a greater impact for a longer period of time

If someone who doesn’t have an idea as to how SEO can help their business to get known will simply think that it is done for big brands who are renowned, well it’s not true. SEO is vital for each and every business be it smaller, large enterprises, etc. Especially considering the type of era we are living in where everything is on the internet.

These days one cannot just rely on media advertisements in newspapers and television it will not create a greater impact. In today’s competitive world where everyone can access their PC’s and phones for a better part of a day, it is ideal that large and small businesses should widespread their reach by running intensive marketing campaigns on the internet.

And the standard part of running an established business for a longer period of time it is ideal to have a website where we can give information about the work we do and the kind of activities which we carry out, which builds trust about our services/ products towards our end users.

Why there is a need for the relevant content

However, it is not enough to just have a website

As a contemporary business owner, it is important that you take the necessary steps in order to increase website exposure and site traffic.

For instance, you can develop a quality blog and upload it on your website or create a separate business blogs site connected to your website. You could even guest blog on other appropriate websites or online platforms.

All that matters is that you on a frequent basis post a large volume of content online. To better understand how high volume of reach we will get if our content is uploaded online and the search volume we get for our targeted content.

However, with respect to online content, quality must not come second to quantity. It should be regarded as equal because worthless content is as good as no content at all.

The importance of SEO and placement

Search engine optimization allows you to ensure that the content which is being uploaded online is appropriate and as per google algorithm. An SEO expert is needed when it comes to ranking your keywords higher as he understands what kind of content and where it needs to be uploaded so that it will give the desired results.

Seo is long term placement that is done keeping in mind your future goals and the activities that you are planning for your brand. Hence, it is advised that one should do SEO for their website so that they can target an appropriate audience and can expand their reach.